Guest Lecture at Vlerick Business School
A guest lecture on 'How to define a feasible AI business case' for business school students at Vlerick. The session equipped students with practical frameworks for evaluating and developing AI business opportunities. I delivered the lecture using In The Pocket's AI Strategy Canvas and guided students through real-world case study development.
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The lecture focused on bridging the gap between AI's technical possibilities and business viability. Students learned a structured approach to problem definition, starting with clear business objectives rather than technical capabilities. The session emphasized the critical importance of translating between technical and business language, ensuring that AI initiatives can be communicated effectively to stakeholders at all levels. Using In The Pocket's AI Strategy Canvas, students worked through the process of defining measurable success metrics, identifying potential risks and limitations, and developing realistic timelines for AI implementation. The interactive format allowed students to apply the framework to their own business ideas, receiving feedback on their approach to scoping AI projects appropriately for their specific contexts and constraints.
Year
2025